GTM engineering for hard-to-reach markets

More deals. Fewer competitors at the table.

Your competitors buy the same data you do. I build the system that finds the customers it misses, tells you when they're ready to buy, and makes sure your team follows up on every one.

Book a working session See the $13.2M case
New signalSent to CRM
Company
Industrial manufacturer, 1,000+ employees, sites abroad, Baden-Württemberg
Source
District building authority: the company filed a preliminary inquiry for a new production site
What it means
They're checking whether they can build a new factory. Nothing is designed yet.
Why now
Factories are designed around their machines. The supplier who's in before the design shapes it.

From the $13.2M case, details anonymized.

Customers your competitors can't see

~1,200 firms

mapped in a segment no database has: too big for a local broker, too small for WTW.

The moment they're ready to buy

$13.2M

won after a planning permit showed a new factory months before the announcement.

Every lead followed up

~400 decision makers

contacted in 4 weeks by one person, every one tracked in the CRM. The same system I'd build for you.

What "ready to buy" looks like in your market

If you sell...
The signal
A real one
If you sellMachinery
The signalA manufacturer asks the authorities whether it may build a new site
A real oneFlagged before any design existed. My client won $13.2M. Read the case
If you sellInsurance and benefits
The signalA mid-size firm opens its third foreign subsidiary, and renewals come up at year end
A real one~1,200 such firms mapped in Germany, a segment no database has
If you sellServices to food plants
The signalThe FDA cites a plant as "not constructed to facilitate maintenance and sanitary operations"
A real oneA 1952 bakery in Massachusetts, cited in 2011, 2017 and 2026
If you sellConstruction
The signalWork gets approved, but nobody has pulled permits yet
A real one~$115M of fit-out approved in a Manhattan tower, no permits pulled (Oct 2026)
If you sellGym equipment
The signalA gym files its build-out with the state, months before opening day
A real oneAbout 30 new gyms and gym remodels filed in Texas in 90 days, from 2,000 sf studios to 58,000 sf clubs (Oct 2026)

Pick the part that's costing you deals

Hot leads sit in an inbox

What I build

CRM setup and workflows: every enquiry scored, routed and followed up

What changes

Every enquiry gets an answer the same day

Your best people do admin

What I build

AI workflows for CRM updates, call notes and quote follow-ups

What changes

Your sellers spend their hours with customers

Finding new accounts eats the week

What I build

Research agents and enrichment

What changes

An hour of research per account takes a minute

Growth means another hire

What I build

Cold email and LinkedIn outbound, set up from domains to sequences

What changes

More conversations from the team you already have

Your buyers aren't in any database

What I build

Custom lists from registries, filings and the web

What changes

A map of your market nobody else has

You hear about deals too late

What I build

Signals from public records, sent to your CRM

What changes

You talk to them before the tender or the announcement

How it builds up

Example: a manufacturer that sells through distributors and gets most of its leads from inbound.
Week 1
What goes live

Every enquiry from the website, email and Instagram lands in one CRM, with an automatic reply and a follow-up task

What they notice

No enquiry sits unanswered anymore

Weeks 2-4
What goes live

A list of the buyers in their best market, researched and scored, plus a cold email setup

What they notice

The sales team has more conversations than inbound alone ever brought

Month 2
What goes live

A feed of new buyers as they appear (openings, expansions, fit-outs), straight into the CRM

What they notice

They hear about a new buyer before the competitors do

After that
What goes live

I keep it running, add markets and sources, and drop what doesn't turn into deals

What they notice

It keeps getting better without them managing it

Case study

How one building inquiry became a $13.2M deal

The client: a machinery maker selling into German industry. Their pipeline came from trade shows and handshakes. Their best buyers weren't in any database.

What I built

  • An account list from trade-show attendees and chamber memberships
  • Automated research on every account: websites, news, job postings
  • Crawlers for district building authorities, including scanned PDFs

The signal

A target account had filed a preliminary inquiry. They were asking whether they could even build a new factory. No design, no announcement, no competitors.

Why that mattered

A factory is designed around its machines. Get in before the design, and you help shape it.

Result: the sales team was on the account that week, and won a $13.2M deal. In the client's words: "Thanks to you we won it."

Émile Schneider

Émile Schneider: engineer, ex-quant, and I've sold.

I built 24/7 trading infrastructure, where a signal that doesn't predict loses money within days. So my systems don't silently break, and every signal gets tested before your team acts on it.

I've built bidding and estimating software together with construction project managers, so I know how work gets won on the other side of the table.

I've also sold: I rebuilt a startup's go-to-market around a new market and spent months cold calling. I build for how sellers actually work. In English, German and French.

Is this for you?

Good fit

  • You sell high-value deals to businesses. One new customer can pay for the whole year.
  • Your buyers are hard to find: not in the usual databases, or hidden in a niche.
  • Your pipeline comes from trade shows, relationships, distributors or inbound.
  • You have people selling, but nobody to build the data and software behind them.

Not a fit

  • Your buyers are easy to filter in a database. A Clay shop will be cheaper than me.
  • You don't have anyone to act on the leads yet.

You know what your sales need. Let's get it built.

30 minutes on how you sell today. You get a straight answer: whether I can get you more deals, how, and how soon. If I can't, I'll tell you.

Book a working session