How we work
Starting conditions
We work with B2B companies that already have an established sales motion and a team to run it. You might have a process spread across your CRM, Clay, Apollo and spreadsheets. Your reps might spend too much time on research and manual updates. Or the process might work today but struggle as the team grows.
from initial call to first working release in a few days
Diagnosis and Scope
We start with your commercial goals and the work your sales team does today. We look at your sales history, account selection, timing signals, tools and rep workflows. Together, we decide what this engagement should improve and which measures will tell us whether it is working.
This can be a focused fix or a larger system build. We scope the work accordingly.
System design
We map how information and decisions move through the system: where data comes from, what happens to it, and what reaches your reps and CRM.
We use existing tools when they do the job well. When your requirements call for something more specific, we build it. You’ll know which parts use your current stack, which tools are worth adding, and where custom work fits.
Build and rollout
We start building as the scope takes shape. You do not have to wait for a complete redesign of your GTM system to see useful work go live.
Depending on the engagement, an initial workflow can launch in a few days; a more involved first release can take one to two weeks. We check that it works with your data and your team’s process before rolling it out more widely. Further components follow as they are ready.
Ongoing operation
After launch, we run and maintain the systems we build. We monitor whether workflows are working, maintain integrations, and review the measures agreed with your team.
We also look for improvements: new segments, better account scoring, more useful signals or changes to the way information reaches sales. We agree on larger changes separately; routine maintenance is part of the ongoing engagement.
Working relationship
We build and operate the infrastructure. Your team brings its knowledge of customers, sales conversations and commercial priorities, and uses the resulting information to make sales decisions.
Ready to scale your GTM motion?
Book a call where we will work out what would actually help your sales motion
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